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How Much Would You Pay for Privacy
Last week, an article reported a class-action lawsuit against Facebook and allegations that the social network was selling data from private user messages to advertisers. This is certainly not the...
View ArticleWalk a Mile in Your Customers Shoes to Impact the ZMOT
The Zero Moment of Truth describes the moment after a consumer sees an ad, content or other stimuli that kicks off their buying journey. Thanks to digital technology—the web, mobile devices, social...
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If You Build It, Will They Come?
Beauty retailer Sephora, recently announced the launch of their proprietary social network—Beauty Board. The site takes advantage of a growing trend toward social media sites focusing on visual and...
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Three Things You Need to Get the Most out of Digital Commerce
Last week, Amazon announced a new feature that links social marketing to digital commerce by allowing Twitter users to add an item to their Amazon.com shopping cart by replying to a tweet by Amazon and...
View ArticleAsk Five Questions Before You Innovate
Digital marketers find themselves at the front lines of innovation for a variety of reasons. The rise of digital marketing positioned marketing leaders who embraced digital as change agents. Then,...
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